Beatrice

JO MALONE is most famous fragrance in Britain brand.Jo Malone sell her company to Estee Lauder before creating second lines. (Jo Loves- in 2011) She opened her first store at 154 Walton Street in London 1994, and by 1999 had launched her flagship store in London’s Sloane street.In 1999, her company was purchased by Estee Lauder with Jo Malone.In 2006, she sold it to Estee Lauder in its entirety.In 2011, she announced the launch of her new fragrance company- JO LOVES- and launched it in November of the same year.

I am designing Jo Malone located at NU SENTRAL mall. I decide to choose rose as my concept because it is a perfume for women, when they use it smell good and get confident. As we know, rose have many layer of petals and it has many color. Jo malone is using a playful concept to mix the unexpected smell from the perfume.